5 Current E-commerce Trends Taking Over Florida
2020 was a significant year for e-commerce. With the COVID-19 Pandemic shifting everything online, businesses relied heavily on their e-commerce sites. Although things are slowly beginning to go back to normal, companies are continuing to place emphasis on the importance of having a strong e-commerce site. Read on for five current e-commerce trends taking over Florida.
The Addition of Augmented Reality
Augmented reality (AR) is an interactive virtual experience that uses computer-generated effects to emulate reality through your screen. AR has been implemented into many e-commerce sites to create a unique virtual shopping experience for customers. There are several ways to add AR into your marketing strategy. For example, it can be used to provide consumers with a way to experience your products virtually before making their purchase decisions. It can also be used for branding purposes, such as creating virtual business cards, brochures, etc., to bring a whole new component to your online marketing strategy.
Increase in Voice Search
The use of voice search has been a major trend due to voice assistants such as Amazon’s Alexa and Apple’s Siri. Adding voice-based SEO can help boost traffic and make sure that your website ranks high among voice search assistants. Integrating voice-based SEO into your website and using keyword phrases that emulate the way people speak will help get your site recognized and take you a step beyond the competition.
Mobile Friendly Websites
Following the COVID-19 Pandemic, many businesses have realized they have poorly designed mobile sites. Statista estimates that by the end of 2021, 73% of e-commerce sales will take place on a mobile device, making now more crucial than ever to have a strong mobile presence. If your site is unable to adapt to mobile design templates, you risk your audience bouncing from your site and ultimately, losing potential customers.
The Use of Chatbots
Chatbots are automated messaging programs that are designed to communicate with customers on your website. These bots allow for personalized messages to be sent out to individuals instantaneously through questions, announcements, and customer service. Ensuring your e-commerce site has quality-designed chatbots is imperative for a seamless online experience.
The Rise of Social Commerce
There’s no denying the strong impact that social media has on purchase decisions. Customers will often seek out brands on social media before deciding whether or not to visit their site. However, with the addition of social commerce on platforms such as Instagram and Facebook, people can make purchases directly from these platforms. Social commerce creates an easy online shopping experience for your customers without making them switch from platform to platform in order to make purchases. Adding this tactic to your marketing strategy can help boost potential sales and increase your brand awareness on these platforms
If your business is looking to implement any of these trends into its e-commerce marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing. We have expanded our offices into the Tampa, Florida area and are thrilled to start working with local businesses. Contact us today to get started!