Kraus Shares What to Expect from Your Marketing Agency During Onboarding
At Kraus Marketing, we know how vital it is to have a marketing plan to grow your business. Whether to increase brand awareness, create more leads, or drive profit, a marketing agency can be essential to achieving your goals. However, the beginning process of onboarding can be challenging if you do not have set expectations.
To ensure you are receiving optimal service, Kraus Marketing utilizes the following processes and team members during the early onboarding process.
About Us
Full-Service Marketing Agency
We are a full-service digital marketing agency looking to take your campaign or project from concept to finished product, assuring no detail is overlooked along the way.
Designated Project Manager
When you partner with us, a designated project manager gets assigned to your account, who will act as your main point of contact. This person will handle budgets, timelines, task delegation, and all major communication monthly. Your project manager will act as the middleman between you and the rest of the marketing team to ensure clear communication and that all deliverables are met.
Designated Production Team
In addition to your project manager, Kraus will assign your account a full team based on your contracted deliverables. This team may include your account manager and project manager, as well as a copywriter, lead designer, email strategist, and more. Each team member will combine their unique skills to ensure they achieve your marketing goals.
Strategic Onboarding Call
After your initial start meeting with the team, a strategic onboarding call is the first necessary step. A strategic onboarding call sets the stage for your project and this deep dive into your industry, previous marketing initiatives, and competitors allows the team to know where your business stands within the industry and how to ensure that your business will be ahead of the curve. This call is crucial for the success of your new marketing efforts.
Access to Necessary Assets
During the onboarding process, there are a few things to keep in mind that Kraus will need to begin your project or campaign. This may include (depending on the services you are contracted for) access to your social media accounts and Google Analytics, email marketing software, logo files, brand guidelines, and more. If applicable, Kraus will create these accounts for you as needed. Without proper access, your project or campaign may not be able to run to its full ability.
We provide a consultative first meeting without the pressure to sign. Let us know what you’re working on.
Come Onboard with Kraus Marketing
Setting expectations and communicating with your marketing agency will make your onboarding process smooth and successful. At Kraus Marketing, we strive to create a transparent and collaborative experience for your business during the entire project, especially for onboarding, as it is a sensitive time. Contact us today to get started on your next marketing campaign with us!