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Viral Marketing vs. Buzz Marketing: Which is Better?

Tips & Tricks on Viral Marketing and Buzz Marketing

What is Buzz Marketing?

Buzz Marketing is more of an offline strategy that gets people talking about a business or product. Buzz Marketing usually starts by creating an event or experience that gets people excited, curious, and provides information to the consumer. A lot of political parties use buzz marketing for elections. They’ll use animals, vehicles, or billboards to create buzz and attract consumers to their brand.

Pros and Cons of Buzz Marketing

Buzz Marketing is more event based and will definitely grab people’s attention, but it probably won’t last long. It’s usually inexpensive and will give a better return on investment. In order for a buzz marketing campaign to be successful, businesses should focus more on getting consumers to talk about their brand rather than their direct sales. In most cases, buzz marketing will affect brand awareness.

What is Viral Marketing?

Viral Marketing is a great online strategy to help spread a message. It uses social media to share and connect with people. The message usually spreads quickly in a short period of time and takes the form of a video, photo, or email.

Pros and Cons of Viral Marketing

When using viral marketing, the target audience should have an emotional attachment to whatever message you are spreading. If the message causes the consumer to have a huge emotional impact, they will likely share with their peers or family and it would exponentially reach other consumers.

Real life videos have an appeal for large audiences rather than scripted content. If people are asked to respond to a situation or question, it will have a better chance to give them an emotional attachment to the content. For it to reach a level of success your consumer must feel they have a personal investment in the success of your campaign.

Which Type is Best for Your Business?

Viral marketing and buzz marketing use similar techniques to achieve their goal, but the main difference between them is that buzz marketing is much more event-based. Viral marketing needs a message that gives people an emotional attachment. It’s important to realize that the success of a viral marketing campaign depends on the vehicles or platforms used to transmit the message. To create a strong viral link, the business must be prepared to transport the message through all social media platforms, email, and sometimes even TV ads.

If you are looking to spice up your marketing, contact the professionals at Kraus Marketing. We specialize in integrated digital marketing strategies that include responsive websites, comprehensive branding, social media marketing, SEO (Search Engine Optimization) & PPC (Pay Per Click).