Taking the Lead in Lead Generation
Lead Generation is a hot topic, and rightly so— you want to work hard to generate plenty of traffic and therefore creating sales leads. But it’s important to work smarter, not harder, to ensure the customers you attract will be the customers you need. As a digital marketing agency, we have provided you with the following tips help you tailor your lead generation to your company’s desired outcomes.
Make It Personal
We all know one flavor of ice cream will not satisfy the whole world—the same applies when it comes to your website and attracting new buyers. Sure, you have consistent branding and tone, but it’s important to consider the specific needs of different buyers. This includes:
Different Offers for Different Buyers
Live-person phone calls may be the hallmark of your company, and you should definitely keep offering them; however, not every potential new buyer may be prepared to dive right in. What else can you offer your potential new buyers— a downloadable demo? A 30-day trial? Explore multiple options to develop a variety of offers to reach each new client where they are in the conversion process.
Vary Your Landing Pages
You’ve developed your different offers—great! Now it’s time to make your website match. Landing pages, like ice cream flavors, should be varied. Put yourself in your clients’ shoes—what’s welcoming to Client A, Client B, Client C? Tailor your landing pages to your different customers and offers to provide a more personal website experience.
Wondering how on earth you’ll publicize all of your new landing pages? Utilize social media to promote your best offers and link back to the corresponding landing pages. The same goes for promoting successful blogs.
Don’t Wear Your Heart on Your Sleeve
While increased traffic is important, you don’t want to be inundated with inquiries from visitors who aren’t serious about a potential relationship with your company. Lead filtration can be as simple as:
Go in the Front Door
Have you ever walked into a doctor’s office that hasn’t had an update since the day they opened in 1973? That’s due, in large part, to the fact that the Dr. always comes in the office through the back door or the employee door. He or she never sees his or her office with fresh eyes from the perspective of his or her patients.
Take a few minutes and explore your website as a new customer; start at the lead page and work to answer the questions you think a new customer might have. Is there something misleading on your website causing you to attract the wrong type of customer? Are you consistently getting asked the same question that you thought was answered somewhere on the website? Exploring your site with fresh eyes will help you hone in on those valuable new visitors and attract more leads.
It’s Your Turn to Ask Questions
Requiring your clients to answer questions revolving around their intention for contacting you not only gives you some context for if you do respond, but also allows you to determine which visitors are the strongest sales leads. Asking questions isn’t limited to a screen, either—learning more about your customers’ intentions works well in-person too.
Taking the lead in lead generation is integral to resourceful use of your website and time. At Kraus Marketing, we take care of all the dirty work for you so all you have to do is focus on all of the new, relevant leads coming your way. Contact our digital marketing agency today to learn how we can help you generate successful sales leads.