Should You Still be Using Direct Mail Marketing in 2020?
With the advancement of technology as well as social media over the past decade, many people seem to be surprised that direct mail marketing strategies still work in 2020. Although direct mail feels outdated in our digital world, it’s actually an effective way of boosting brand awareness, ROI, and potential website traffic. Here are 5 reasons why direct mail marketing campaigns can be beneficial to your brand:
1. High Return on Investment (ROI)
According to a marketing study, direct mail marketing has an average ROI of 29%, making it only 1 percentage point behind social media marketing. Additionally, that places direct mail marketing 6 percentage points above paid search’s ROI percentage of 23%. Despite direct mail marketing being less common than other forms of marketing, it still holds an impressive ROI percentage in comparison to these other marketing channels.
2. A Great Addition to a Digital Marketing Strategy
Adding direct mail marketing into your digital marketing strategy can come with great benefits. As we know, successful marketing campaigns use multiple channels to get their messages across. Therefore, sending direct mail with QR codes to your website, social media pages, etc. can be a great way to increase traffic to your website.
3. It’s Tangible
Unlike digital marketing efforts, direct mail marketing is tangible. It’s easy for customers to click out of an email, exit of an app, or easily forget what they have read. But direct mail marketing efforts (flyers, brochures, etc.) are physical products that leave a memorable impression on your customer.
4. Increase Brand Awareness
As mentioned above, direct mail is tangible, meaning it has the ability to stick around in your customer’s home. As a result of this, direct mail is more likely to get read (most likely multiple times) and therefore increases your brand awareness.
[H2] 5. It’s Different
In this very digital world, it’s easy to forget about “old fashion mail marketing.” And although direct mail marketing is less common, it can add an unexpected advantage for your brand. By implementing direct mail marketing into your marketing strategy, you can capture the undivided attention of your target audience and set your brand apart from other competitors that only provide a digitally focused marketing campaign.
Although people may discredit the effectiveness of direct mail marketing, it’s actually an important marketing tool for brands to consider. It creates a level of intimacy between the brand and consumer, which can be harder to achieve through other traditional forms of marketing. If you would like to integrate direct mail marketing into your usual strategy, don’t hesitate to reach out to the team at Kraus Marketing! Contact us today to get started!