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How to Avoid Deactivation of Your Google AdWords Account

Three Tips to Save Your AdWords Account from Google’s New Deactivation Policy

In recent Google AdWords News, the search engine giant announced on Twitter that it is deactivating AdWords accounts not used in the past 15 months in an effort to make AdWords work faster. Here’s what you need to know:

Don’t Panic

You can always reactivate your account by logging in and following these instructions. Just keep in mind that if you don’t keep your account active for three months after reactivation (i.e. use ad spend), you’ll be automatically cancelled again.

What If I Don’t Want to Reactivate?

That’s fine, but know that Google says, “Accounts that are canceled will not be accessible via the Google AdWords API. You’ll have to reactivate the account before attempting to view data or make changes to the account via the API.”

What If I Want to Avoid Deactivation, but Don’t Know How to Best Use AdWords?

Good question! Follow these three tips for how to make the most of your ad spend:

  • Stay in the Loop

Keep tabs on your industry’s popular search terms as their performance is key when it comes to spending smarter. Your ad spend needs to help you, not harm you, so if you’re funneling all your funds into a word now obsolete in your field, it won’t help. Keep tabs on wanted words by signing up for email alerts from AdWords and get industry insight delivered right to your inbox.

  • Keep Things Exclusive

AdWords has a great potential to bring you countless new visitors—at a price. Every click on your ad costs you money, so why spend precious budget on people who are just not that into you? Keep things exclusive by utilizing negative AdWords so Google knows who to avoid when publishing your ad. A hair salon that does not do children’s haircuts, for example, could use ad spend on terms such as “salon” and include negative keywords like “children’s”.

  • Location, Location, Location

If advertising your New York Style pizza place in Chicago sounds ridiculous, it’s because it is. That is why Google AdWords has a location feature. Think about your target audience’s geographic location, and be sure to include that when setting up your AdWords campaign.

Remember, when it comes to AdWords: spend smarter. Keeping your AdWords account active may be simpler than you think; you just need to let the tools work for you.

Afraid of your AdWords account getting deactivated but don’t have the time to keep up with a campaign? Kraus Marketing can help. Contact us today to learn how our team of SEO professionals can take your Google AdWords campaign from concept to completion.