How Your Business Can Incorporate Holiday Marketing Strategies

When most people think of holiday marketing strategies, they think of retail and promotional sales. If your business doesn’t offer a tangible product that can be wrapped and left under the tree, it can be hard to see a place for your marketing during this season. That is why compiled a few tips on how to use the holidays to market your service-based business.

Focus on Seasonal Weather

For people who are celebrating this season by hosting guests, they have additional things to worry about besides gift shopping. Instead of focusing on a particular holiday, focus on the season. For many parts of the country, that means cold weather, snow, and ice. If your business offers a service that can combat these weather conditions, get customers focused on the impact this can have on their holiday plans and demonstrate how your business can provide relief.

Emphasize Ease

Holidays can be a hectic time for a lot of people. To appeal to the stressed-out masses, emphasize how your business can provide ease this holiday season and allow them more time to relax and enjoy the season with family and friends. You can also position your business as a hassle-free and thoughtful gift. Provide your customers with the ability to easily gift your service to others who have admired the work your business has done.

Engage with Your Followers

Even if your business has no product or service you can conceivably tie into the holiday season, that doesn’t mean you have to sit on the sidelines. Engage with your followers through polls, comments, and Q&As that embrace the holiday spirit. Ask your followers to vote on their favorite holiday movie or song. You can even have your staff members guest-post to discuss their own traditions or ask your followers to share their own. This will get your followers connected to your business on a more personal level.

It’s not too late to implement some holiday marketing into your current marketing strategy. Try out these tips to get you started. No matter the season, Kraus Marketing has the skills to develop an innovative marketing strategy for your business. Contact us to get started!