CPA Marketing: What is it and Where to Start?

What is CPA Marketing?

Cost per action marketing, also known as CPA marketing, is a subtype of affiliate marketing. Affiliate marketing is a performance based marketing that deals with the promotions of other brand’s products or services, and receiving a commission based on how many people end up purchasing these products as a consequence of your promotion efforts.

Although CPA marketing is a subtype of affiliate marketing, there are actually some key differences between the two. Unlike affiliate marketing, CPA marketing doesn’t require someone to actually purchase the promoted product or service in order to receive a commission. Most often, payment is determined by lead generation, such as filling out a form, submitting your email address to an email list, watching a video, etc. Therefore, as the name suggests, CPA marketing is based on the payment of an action that occurs as a result of your marketing efforts. It is not solely based on whether someone purchases the promoted product.

What are the Benefits of CPA Marketing?

There are several benefits involved with CPA marketing. This is due to the fact that it is quite profitable when you target the right audience and connect with high quality brands. Here are some key benefits of CPA marketing:

Easy to Start

Launching a CPA marketing campaign is actually pretty easy. The only things that you need to have in order to start a successful marketing campaign are a website and affiliates. In order to find affiliate brands that work best for you, you must determine what target audience you want to reach, the benefits of partnering with these brands, and finding brands that are trustworthy and reliable.

High ROI

Affiliate Customer Insights reveals that customers are more likely to spend more money when making a purchase off an affiliate’s recommendation. As a result of this, CPA marketing has a high ROI for brand’s utilizing this form of marketing. Additionally, these campaigns bring better quality website traffic, boost both brand’s awareness, and bring higher commission rates.

Large Market Reach

CPA marketing provides you with the ability to expand your market reach. By partnering with the correct affiliates, your brand message will be targeted to your desired audience while also reaching the affiliate’s audience- a group of people you may not have reached before partnering with them.

If your brand is looking to implement CPA marketing into their marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!