Have You Spotted These 5 Iconic Brand Placements in TV Shows?
You’ve likely been there—watching your favorite TV show when suddenly, a familiar product appears on screen, casually integrated into a scene (or not-so-casually shouted out in dialogue). And just like that, it’s stuck in your head.
That’s the power of product placement.
Strategic brand placements in TV shows can skyrocket awareness, boost sales, and connect brands with audiences in authentic, memorable ways. Below are five of the most talked-about placements in television history that had viewers craving waffles, scrolling for iPads, and craving a Chili’s night out.
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Some of the Most Memorable Brand Placements in TV History
Eggo Waffles in Stranger Things
Few product placements are as iconic as Eleven’s obsession with Eggo waffles. Introduced in Season 1, her love for the toaster treat became a core part of her character and an instantly recognizable symbol of the show. The consistent appearance of Eggo boxes in scenes wasn’t just product placement—it was cultural resonance. Sales soared, and the brand even leaned into the moment with special packaging and co-branded campaigns.
Dunkin’ on America’s Got Talent
While not part of the storyline, Dunkin’ made its way into nearly every episode of America’s Got Talent with unmistakable product placement: branded cups in front of each judge. It was subtle, repetitive, and visually ingrained into the set, quietly reinforcing the brand’s presence with millions of viewers. Sometimes, passive placement makes just as big of a splash.
Chili’s in The Office
“The Dundies” episode of The Office is one of the most recognizable—and it’s also one giant ad for Chili’s. From menus and signage to dialogue praising the food, the episode practically doubles as a love letter to the restaurant chain. The playful integration was so memorable that it helped redefine Chili’s in pop culture, even inspiring memes and return visits from loyal fans.
Apple in Modern Family
When Phil Dunphy’s birthday coincides with the release of the new iPad, it becomes the focal point of an entire Modern Family episode. The device gets an unboxing, a demo, and rave reviews that all seamlessly tied into the storyline. While Apple is notoriously selective with product placements, this one delivered the kind of spotlight that made it feel both organic and aspirational.
Yoo-hoo in Friends
Throughout Friends, eagle-eyed viewers might notice Chandler sipping on Yoo-hoo. Though never directly mentioned, the chocolate drink appears several times, and always with the label facing forward. This type of low-key, recurring placement helps build subtle brand recognition over time, associating the product with beloved characters and moments.
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Make Your Brand the Star of the Show
These brands didn’t just show up on screen, they became part of the story. Product placement done right builds trust, increases visibility, and taps into audiences in ways traditional ads can’t.
At Kraus Marketing, we help brands find standout opportunities through services like CTV, influencer marketing, and online ad placements. Contact us today and let’s find the perfect spotlight for your brand.