Why Every Business Needs Brand Design Guidelines
Branding is a powerful tool that sets a business apart from its competitors. It can significantly impact a business’s interaction with consumers, and its often one of the first things they notice. Multiple elements, such as design, reputation, values, and purpose, contribute to forming a brand.
Today, we’ll focus on brand design, the key element comprising the visual components of a brand’s identity. Establishing brand guidelines is crucial for maintaining consistency, enabling consumers to recognize and remember the brand.
Logo Design
Make Your Brand Front-of-Mind
Your logo delivers the promise of quality and value that your company has established. Whether you are a new company yet to develop a logo or an existing one in need of something new, Kraus has you covered.
Key Elements of Brand Design
Brand design is evident across various touchpoints, including social media content, products, services, and packaging. These recognizable components, known as brand design elements, visually define the brand.
The Logo
The logo is as vital as the brand name. It is often the first thing consumers notice about your brand. A logo serves as a symbol that captures the brand’s essence. An effective logo should be memorable and reflect the brand’s identity. Simplicity is often preferred, as a readable and easily processed logo tends to be more effective, though some brands succeed with more intricate designs.
Color Palette
Two main factors influence the choice of colors in branding. The first is psychological: colors are selected to evoke specific emotions or desires the brand aims to tap into. For instance, blue is commonly associated with calmness in the United States, making it a popular choice for medical products and facilities. The second factor is aesthetic alignment: selecting colors that complement the product or harmonize well on the packaging. Brand design guidelines typically recommend choosing one or two colors to reinforce a company’s brand identity.
Typography & Wording
Typography is a crucial element of brand design, encompassing the fonts used in a product or service, including on packaging and social media posts. While it may initially seem less important, typography plays a significant role in unifying the brand’s visual elements. Using an appropriate font that aligns with the logo and color palette is essential, as an unsuitable font can undermine the brand’s professionalism. Additionally, clear and concise wording is vital in influencing consumer decisions. Correct spelling and grammar are essential to maintain credibility and trustworthiness.
Imagery
Imagery is another critical component of brand design. It is often used to convey the brand’s message and evoke emotions. Guidelines for imagery involve selecting appropriate images, determining how they are displayed, and making any necessary adjustments to align with the brand’s identity.
You have a brand, but do you have a logo to showcase it? Whether you are a new company yet to develop a logo or an existing one in need of something new, Kraus has you covered.
Consistency Across All Touchpoints
Consistency across all touchpoints is the foundation of a recognizable brand. Uniformity helps establish the brand in consumers’ minds. Adhering to brand design guidelines ensures this consistency, utilizing the same logo, color palette, typography, wording, tone, and imagery across all touchpoints. A unified brand presence drives success and creates an experience that consumers will specifically associate with the brand.
Choose Kraus Marketing
Implementing brand design guidelines provides a strategic advantage by creating a cohesive and recognizable brand identity. For expert assistance in developing and maintaining your brand design, work with Kraus Marketing. Contact us today to ensure your brand stands out and stays consistent across all touchpoints.