The start of a new year causes many businesses to set resolutions for the new year. The team at Kraus kicked off 2017 by sharing our personal and business resolutions. Within the next few days, you will notice a new look to the Kraus Marketing site complete with a brand new logo. If your company, like ours, wants to start off 2017 with a rebrand, follow these tips.
- Understand your buyers. Before going through a rebrand, you need to understand your buyers. Who are they? What do they like and dislike about your company? What value do you bring to them? Creating a brand around your buyers’ needs and wants will help differentiate you from competitors.
- Create a company voice. After you understand your buyers, you can begin to create a company voice. This will be the tone you use in any corporate communication. To start defining your voice, you should determine what your company’s values are and think about how you would like others to think of your company.
- Engage with social media. Once you’ve created a voice and determined who your buyers are, you’ll need to figure out where you can interact with them. Your ideal buyer might be on all social media channels or only on a few. When you decide what channels your business will become visible on, plan and schedule content. This will ensure that you don’t go six months without posting anything to your social media page.
- Connect with blogs. Writing blog posts helps you connect with your audience and bring them into your site. Be sure that the content you are writing is in line with what your buyers want to read. The key is to provide relevant information that helps your buyers solve a problem or stay up to date with the latest industry news. Creating a content calendar will help ensure that blog posts will always be going up on your site.
- Tie it all together with a website. You’ve done the buyer research, created a company voice, started engaging and connecting with buyers via social media and blogs. Now, it’s time to tie it all together with a website. If your site is outdated, doesn’t match your target buyer group, and/or isn’t mobile-friendly, it’s time to update it. Before purchasing a product or service, most consumers will view your website. If it doesn’t match your brand, they will most likely be confused.
Do you want to revamp your branding? Kraus Marketing specializes in corporate branding. We conduct in-depth interviews to understand your company. Afterwards, our team of creative designers and copywriters work to create a brand that represents the direction you want your company to go in. Contact our team for more information.