Key Brand Strategy for the Perfect Brand Identity
Is your brand doing you justice? Do you have a brand strategy?
Think of your brand like a nice fruit salad you brought to a picnic – it could either be the belle of the ball or that weird looking dish that no one wants to touch. That doesn’t mean the salad doesn’t taste good – it just means that it wasn’t presented in the best light. So, what’s in this fruit salad, so to speak, anyway?
Your brand consists of things like your logo, colors, fonts, voice, taglines, and more. These aspects work together to deliver a powerhouse presence that provides a memorable and emotional connection with your target audience. A compelling brand differentiates your organization from competitors in the same industry. Now ask yourself, is your brand reflective of your organization? If not, how do I get there?