You’ve most likely heard about fake news stories being promoted on social networks and search engines. Did you ever think about the consequences of advertising on fake news sites? Not only are social networks and search engines suppressing sharing these articles, they are attaching warning labels to them. How can you refrain from sharing ads on false sites, yet still reach many people?
- Figure out what sites will be displaying your ads. Staying off of fake news sites should be of utmost priority for your advertising efforts. This can be accomplishing by determining what sites will be displaying your ads. Advertising platforms are quick to share premium publications in which your content will be displayed. However, they might not be as upfront with smaller sites. Ask the advertising platforms that you use where exactly your ad will be shown.
- Build a whitelist. In order to stay off of fake news sites, you will need to identify the websites that you want your advertisements to display on. Showcasing your ads on websites that are reputable, will lead to better performing advertisements.
- Ask for a written confirmation from each advertising platform you use. To fully ensure that your ads are shown on the websites that you want them to be on, ask your advertising platforms for a written confirmation. The confirmation should explain that the platforms will not be sharing ads on any other site other than your whitelist. If they outsource services, the agreement should state that their partners will adhere to your whitelist.
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