Does the New Year Call for a Brand Refresh vs Rebrand? Let’s Discuss
As a new year begins to roll in, many businesses reflect on what’s working, and what’s not. One of those areas they evaluate is their brand image. A strongly positive brand image is arguably the most important part of having a successful business. This means a meaningful message, consistent visuals, and high customer loyalty. If your business is missing this, it’s time to make a change. But the question remains, can you get by with a brand refresh vs rebrand? Keep reading to better differentiate the two and see what is best for your business.
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Super Simple Brand Refresh
A brand refresh is like a mini makeover for your business. It is building off the brand you have already created rather than starting from the ground up. This is more the route you should take if your current brand is very successful, but just needs to be modernized. Some changes may include a website update, a shifted logo design, or a refreshed color palette. You might even choose to refine your message for it to better align with your current audience. These updates can keep your brand relevant in the fast-changing digital world. Anything can be changed, but what makes it a brand refresh is that any changes are minor.
A Complete Turnaround with a Rebrand
If your business is taking on a rebrand, that means we’re changing everything about it. This includes a completely new logo, message, and target audience. A rebrand involves a more strategic shift, with the goal of repositioning the business entirely in the eyes of the public. The most common time this is necessary is if a business is being seen in a negative light. Something they were previously doing wasn’t working and they need to restart. This is okay, it just means you need to really work to flip the way you are viewed. A successful rebrand takes time, planning, and a deep understanding of who you want to become and how to get there.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Go One Way or the Other with the Help of Kraus Marketing
Still unsure which way you lean? Or maybe you just need help on where to take it from here. Either way, we can help. At Kraus Marketing, we specialize in branding no matter the starting point. Whether you need a subtle refresh to stay updated or a full rebrand to reposition your business entirely, our team will guide you through the process, step-by-step. Ready to level up your brand image? Contact us today to get started.