Why TikTok is Good for Marketing
TikTok has taken the world by storm. What started as a short-form video app for fun dances, lip-syncs, and challenges, has become a major tool for brands looking to connect with audiences in new, creative ways. Businesses are realizing that TikTok is a place where trends go viral and products sell out almost instantly.
With over 1 billion monthly users and some of the highest engagement rates on social media, it is considered a go-to platform for marketing. TikTok is good for marketing in many ways, and it can be a great way to boost engagement for your own business. Let’s dive into what makes TikTok unique and how it can help brands grow.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
TikTok’s Massive & Engaged Audience
This social platform has millions of users logging in daily, and they are engaging with the content. People are constantly liking, commenting, sharing, and recreating the videos they really enjoy. TikTok encourages interaction and creativity from its audience, unlike other platforms where you often just scroll and move on.
Whether you’re a new brand or a known brand, TikTok gives you access to a wide and active audience that’s constantly looking for fresh, entertaining content. TikTok isn’t just for Gen Z, Millennials and Gen X users are joining in, expanding the range of potential customers.
Viral Potential and Algorithm Advantages
What people love about TikTok, is that you don’t need a massive following to get attention. The For You Page (FYP) tab on TikTok can lead your video to thousands or even millions of users based on how well it performs in its first few hours. If people watch, engage, or rewatch your video, TikTok’s algorithm pushes it to more viewers.
This gives small businesses and new brands a whole new way to get their name out there. Brands that understand how to use trending sounds, challenges, or editing styles can catch the wave of a trend and reach huge audiences. Plus, just one viral moment can lead to major boosts in traffic, followers, and sales.
Cost-Effective Advertising and Organic Growth
On TikTok, you don’t need a big budget to make a big impact. Organic content (videos you post for free) can gain just as much reach, sometimes even more than paid ads if it’s engaging and authentic. However, TikTok does offer paid ad options that are budget-friendly and effective. Some are top view ads, in feed ads, branded hashtag challenges, and branded effects. Users like content that feels realistic and relatable, so TikTok ads don’t have to feel like a sales campaign to be successful—and typically, brands that embrace the platform’s style can connect more deeply with audiences.
Influencer Marketing
Influencer marketing is huge on TikTok. Unlike traditional celebrity influencers, many of TikTok’s stars are everyday creators who have built loyal followings based on humor, storytelling, or unique perspectives. These creators have a strong influence because their content feels real and relatable. Brands can partner with influencers to promote products in ways that feel natural, whether it’s a fun unboxing, a “get ready with me” using your product, or a skit showing how your service works. These collaborations often lead to better engagement and trust than traditional ads because followers genuinely listen to the creators they support. Even micro-influencers can create a big impact because their followers may see them more as friends and not as someone just trying to sell a product.
Creative and Interactive Marketing Strategies
TikTok is built around creativity. From a variety of filters and effects to duets and sounds, the platform gives brands a full set of tools to tell stories and invite their audience to join in.
Creative Strategies to consider are:
- Starting or joining a trend related to your product or service
- Using popular sounds to boost video visibility
- Dueting customer videos or reviews to show real-time interaction
- Creating behind-the-scenes content that gives followers an inside look at your business
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Let’s Increase your Visibility on TikTok Today!
As a fast-growing platform with endless possibilities for creative storytelling, brand awareness, and audience growth, TikTok may be a great option for your brand. If you’re ready to take the next step, Kraus Marketing can help. From strategy development, content creation, and ad campaigns, we’ll guide you through every part of the TikTok journey. Let’s work together to make your brand stand out!