Here’s What You Need to Know About UX vs. UI
The UX of a product or the UI of a website are certainly hot topics of the design and marketing world. While this jargon may seem overwhelming, it’s crucial for any designer, marketer, or business owner to have a sound comprehension of what these two terms mean. Here’s the complete breakdown of UX vs. UI and why it’s vital for any business’ branding.
What is the difference between UX and UI?
UX (user experience) and UI (user interface) design are elements that designers and web developers use frequently. However, each has its own unique practices, processes, and discipline. Let’s take a closer look at each.
User experience design refers to every interaction a customer has with a company’s product or service. Because of its broad definition, UX can be used to describe technology, digital, retail, or any other number of developments. Any elements that shape the experience falls into this role. For example, a UX designer may think about how the experience makes the user feel and how easy it is for the user to accomplish the desired goal. The user experience is all about making the product efficient and relevant.
User interface design is a bit more complex than its counterpart, as it optimizes the product for effective and enjoyable use while also encompassing the overall look and feel. A UX design is based on a specific point of interaction between a user and a product. For physical products, such as a smartphone or coffee machine, the digital screen would be the touchpoint. Websites and apps consider all interactivity elements, such as icons, buttons, typography, color, spacing, imagery, and responsive features.
So, how do UX and UI work together?
While UX focuses on the customer journey, including action steps and feelings, UI accounts for the product’s visual appearance and functionality. A UX designer will map a journey in great detail and consider the target audience, pain points, features, and more of a given product. Included in this process is identifying and solving problems a user may face. Once this wireframe is complete, a UI designer will implement the details, make sure the product is visually appealing, and include interactive elements.
Let’s consider the development process of a website. First, a UX designer will research to discover what pages and content should be included. Then, a UI designer will ensure each page has cohesive elements as well as interactive features. A website may be beautifully designed with animations and an attractive color scheme but is challenging to navigate. Alternatively, a website may include vital information with smart page layouts but turns off users because of illegible text.
From logos to products to websites, Kraus Marketing’s designers can create engaging packaging, imagery, trade show booths, and more. Our team collaborates with your business for direction on all elements. Reach out to us to learn more!