Kraus Marketing Adds Cloud Technology Web Backups to Hosted Sites

When your business publishes information online via your website, you’re relying on the internet and your web hosting services to keep it safe. But what becomes of your site if your web hosting service gets hacked or an update causes your site to go down?

For instances like these we can rely on backups- versions of your website saved separately for when things go awry. Your site is safe, right? Wrong. Turns out, there are a lot of things you might not realize about these backup services that can cause major issues- especially when considering how unreliable software can be at times. Here’s what you need to know about web backups and Kraus Marketing’s solution to keep your site and business reputation protected.

You Shouldn’t Have a Site Without Proper Backups

There are no ifs, ands, or buts when it comes to having backups for your website. You need it. Your website is not only a main gauge of reputability for potential customers, but it’s also one of your larger investments. Not having a backup is essentially just throwing caution (and your hard-earned money) to the wind. It’s mandatory that your backup service is reliable, quick, and easy to access on short notice so that you don’t miss out on any business.

Factors That Influence Backups

1. Availability & Coverage
   The thing is, while many web hosting companies offer backups in their basic plans or as an additional service, there are sometimes limits based on the website size. It’s important to make sure that their backup can accommodate your entire website. If not, you have to find a way to cover the remaining parts, so you’re prepared for the worst.
2. Frequency
   Okay, so your website is backed up, but how often? The required frequency of backups ranges from website to website but at a basic level, you should have one backup at least once a week. This way you don’t lose all the smaller updates being made on a more regularly basis, which is especially important for e-commerce websites.
3. Storage
   It’s also important to ensure your backups are securely stored and out of harm’s way. A hosting service may claim to save your backups regularly, but that doesn’t mean they’re keeping them safe from hackers. If they store them on physical servers, your web data could still be lost to natural disasters or accidents. And, of course, you should be able to access these backups independently without assistance from your provider.

What They Don’t Tell You

Ever read those long Terms of Services from your hosting company? You may find that many popular hosting services like GoDaddy, Hostgator, Bluehost, Rackspace, and Siteground actually note that it is your responsibility to ensure you have functional backups of your site. They also waive any responsibility over loss of data. This doesn’t translate to every hosting service, but it’s important that you either discuss these terms with them or ensure you have a personal backup you keep track of.

The Kraus Solution

We will now be backing up your website utilizing Cloud technology instead of a local server. The Cloud allows you to fully recover files when your site crashes, unlike a local server, where files may be corrupted and unable to be recovered. Included features in this upgraded security plan will include copies of:

• Weekly backups on two separate Clouds
• Two separate backups on each Cloud
• Website theme
• Website media
• Website plugins
• Website database

The safety and longevity of your website is of highest importance to us, and we want to make sure the proper security methods are put in place BEFORE something could go wrong.

With a business to run and customers to make happy, you have enough on your plate. Let our experts help you with all of your website needs from development to hosting and maintenance to secure backups. If you host with us, we guarantee routine backups to give you peace of mind. Contact us today for more information.