4 Reasons Investing in a New Website Design is Worth It

First impressions are important, and they are perhaps even more so in the digital world. If your website is not aesthetically pleasing or easily navigated, it takes as little as one click for consumers to move on to a competitor’s site. While every website can have its own unique flaws that should be addressed, there are undeniable benefits that could come with a few simple upgrades. Here are four reasons you should seriously consider a new website design for the betterment of your business.

Stand Out Against Competitors

Odds are, your business is operating in a pretty saturated market. It is refreshing, and sometimes necessary, to update your business’s digital face to stand out against the growing number of competitors. It can breathe new life into your business and make you more appealing to consumers. If you decide to rebrand, this may involve changing up typography, colors, imagery, and more throughout your new site.

Create a Better User Experience

A well-designed website is the key to user engagement. To prevent a high bounce rate, your website needs to be user-friendly. Having clearly labeled, well-organized links will encourage users to stay on your website longer. This is the opportunity to get rid of broken links. Broken links make your company look unprofessional and will agitate consumers into exiting out of your site. If your site is not mobile-friendly, you’re way behind the times. Users want to be able to use any device that is convenient for them.

Enhance Website Functionality

When you are updating your content and page links, it is important to not forget about third-party tools such as shopping cart extensions. Outside extensions need to stay up-to-date, as outdated extensions can slow down your overall site functionality and speed. This will, in turn, negate all the other work you have put into enhancing your site. Keep a look out for updated versions of your third-party tools to improve user experience.

Improve Your SEO

With the everchanging algorithms employed by search engines, updating your site and content can help increase your SERP rankings. Search engines need to be able to find and index your content in order to properly rank it. Removing broken links will help here as well. There’s nothing worse than a page that appears in the SERP linking back to a content-less page. Each landing page needs to have clear calls to action that encourage users to stay on the site. Better content equals better rankings.

It may seem like sticking to your current website design is staying true to the image of your company, but that’s not always the case. To stay relevant and competitive in increasingly growing industries, you need to stay on top of trends. Kraus Marketing is an award-winning website design agency with professionals ready to help take your business to the next level. Contact us today to see the benefits a new website design can have for your business.