Social media is constantly changing, platforms are competing against each other, and new features are being released almost weekly. Here’s what’s new in social media this week:
- It is now possible for brands to turn Messenger bots into ad bots. The ads can only be shown to people who have an existing conversation with the brand.
- Facebook is also working on creating an ad that links brands’ Messenger accounts to create more conversations between people and bots.
- The next step for these ad bots is tracking how well they work at meeting KPIs.
- Instagram has released a few new features to Stories. Users are now able to include links, mention followers, and share Boomerangs. Right now, links are only available for verified users and mentions are available to the public.
- The release shows that Instagram is capable of offering creatively unique features, separate from Snapchat.
Snapchat
- Since Instagram stole Snapchat’s thunder in August, the social network has been trying to compete. Snapchat released Spectacles yesterday in Venice Beach, California. They are selling the photo-taking sunglasses in bots that look like Minions.
- The tables have turned, new changes that Snapchat has included sort of copies Instagram. Snapchat added the ability to rewind Stories. You are also able to add lenses to the area surrounding you. These work by using the front-lens only.
- Users are now able to share the snaps in their friends’ Stories. Right now, the Stories are only able to be shared via private messages.
- The next step for Snapchat seems to be trying to catch up to the popularity of Instagram Stories. Facebook is also working on additional platforms to compete with Snapchat. So the original photo-sharing app really needs to diversify its offerings.
Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.