A few years ago, many marketing agencies that grew in popularity because of the rise of social media stated that they no longer wanted to be identified as social practitioners solely. The service offerings that the agencies offered extended far beyond social media, which is why they wanted to be redefined.
Now, the social platforms themselves have been shying away from the term social networks. The companies behind the platforms are working hard to eliminate social from their titles by introducing new service offerings and rebranding. Snapchat is the latest company that has rebranded to include more services. The new Snap Inc. is now a “camera company” and has created a physical product, Spectacles.
Twitter has also jumped on the bandwagon of ditching its social label. In fact, it has recently moved its mobile app to the news section and has seen downloads increase. Facebook’s Sheryl Sandberg laughed about Facebook being a social network. She quickly stated that they haven’t used that term around the office in a long time. Facebook recently announced the launch of Marketplace and is working on a desktop version of the mobile app.
Social media is continuing to evolve and the companies behind it are working to diversify its offerings. One huge reason why social companies are shying away from the term social is Facebook. Every company that states it is a social networking site will always be compared to Facebook. This proved to be devastating for Twitter’s performance on Wall Street.
As digital media grows to encompass almost every aspect of marketing, everything is becoming known as media. Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.