How LinkedIn’s Video Updates Can Elevate Your Business’s Presence
The new LinkedIn video updates for 2025 are transforming how businesses connect with their audience. Video content is now more discoverable and interactive than ever before. With features like the “Videos for You” carousel and improved search visibility, LinkedIn is making video a central part of the platform. As video content continues to dominate, businesses must adapt to stay ahead. In this blog, we’ll explore why video is essential on LinkedIn, how to create high-performing content, and the best strategies for maximizing audience engagement.
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Why Video is Essential on LinkedIn in 2025
Video has become a must-have for businesses on LinkedIn, offering a dynamic way to engage with their audience. The latest updates make video content easier to find and interact with, thanks to the full-screen video feature and personalized “Videos for You” carousels. These features help businesses reach more people without relying solely on traditional text posts. Many users prefer watching and listening to content rather than reading long articles, making video an effective way to capture attention and share important messages. Businesses that embrace video can expect to grow their following and build stronger connections with both current and potential customers.
Creating High-Performing Video Content
High-performing video content goes beyond simply hitting the record button. It’s about creating engaging, professional content that resonates with LinkedIn’s audience while enhancing brand visibility. The new LinkedIn video features, such as full-screen viewing, improved search functions, and personalized recommendations, help businesses gain traction.
To create impactful videos, brands should focus on storytelling that captures attention quickly and keeps the message clear and concise. LinkedIn’s profile preview feature also allows viewers to explore a creator’s page without leaving the video, so it’s essential to keep profiles updated. Additionally, the “Average Watch Time” metric provides valuable insights into audience behavior, helping businesses refine their content strategy. By leveraging these tools, businesses can increase their reach and visibility.
Best Strategies to Maximize Audience Engagement
Creating video content is crucial but ensuring that people engage with it is what truly matters. Here are the best strategies to maximize audience engagement:
- Capture Attention Quickly: A strong hook within the first few seconds will encourage viewers to keep watching instead of scrolling past.
- Keep Videos Short and Focused: Most users prefer content that is easy to digest, so keeping videos short and to the point is essential.
- Maintain an Updated Profile: Users can continue watching videos while exploring a creator’s page, so keeping your LinkedIn profile up to date is important.
- Add a Clear Call-to-Action: Whether asking viewers to comment, share, or follow, a well-defined call-to-action can significantly boost interaction.
By applying these strategies, businesses can turn casual viewers into engaged followers, helping them grow their presence on LinkedIn.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
How LinkedIn Video Can Grow Your Business in 2025
With video now playing a major role on LinkedIn, businesses have more opportunities to increase engagement and expand their reach. The platform’s latest updates—such as improved search visibility, the “Videos for You” carousel, and detailed audience metrics—make it easier to connect with the right people.
By creating high-quality content, keeping messages clear and engaging, and using LinkedIn’s tools strategically, businesses can maximize their impact. As LinkedIn continues to prioritize video, now is the time to integrate it into your marketing strategy. Contact Kraus Marketing to strengthen your brand, reach more people, and grow your business!