After being acquired by Microsoft, LinkedIn is revamping its advertisers tool kit. Advertisers are now able to see which campaigns drive sales the most through the introduction of a conversion tracker.
This is important because success can typically be difficult to measure in social media campaigns. Conversion tracking enables you to view where the traffic is heading and allows you to redefine your sales tactics. You’ll be able to take the insights and improve future sales.
Users who utilize the platform to advertise are able to see how many people took an action after seeing the sponsored post. In order to view the information, advertisers need to insert a snippet of code into their websites.
LinkedIn wanted to provide this metric so that its users are able to go beyond the clicks and engagement numbers into something that is more actionable. Users will be able to adjust the creative and target groups to improve future ad buys.
The tracking feature is not new to the social media world. Google, Facebook and different ad networks provide the same capability. The difference that LinkedIn brings to the table is the professional data that is collected in relation to sales.
Conversion metrics that are built into LinkedIn’s ad-management software can be viewed by purchasing ads through 4C and AdStage. You’ll be able to view what industries are converting more than others. It brings a new level to analyzing and improving the result of social media ads.
During the testing process, LinkedIn revealed that advertisers’ costs-per-conversion dropped. The professional social network is planning on releasing a few other tools in the next few months, including website retargeting.
Want to learn more about the best social media advertising tools for your business? Kraus Marketing specializes in Social Media and Digital Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online at www.KrausMarketing.com.