How Instagram Influencer Marketing is Shaping Brand Image
Have you ever been scrolling on Instagram and stumbled upon your favorite influencer talking about a new mobile game, viral sweatshirt, or the latest health drink? Chances are you have been subject to the popular tactic of Instagram influencer marketing. A science-backed marketing strategy that uses the reach and credibility of influencers to expose your brand to large audiences.
In this article, we have gathered several reasons why Instagram influencer marketing is an important strategy as well as a few helpful tips to keep in mind when starting your influencer marketing journey.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
People Want to Buy from Someone They TRUST
The true backbone of influencer marketing is that consumers want to buy products from people whose opinion they trust. It is quite common as consumers to feel like we are always being sold to without actually trusting the product or seller. Instagram influencer marketing has pioneered a tactic where consumers feel like the influencer they know and admire is recommending a product they personally use and suggest you try. This tactic allows brands to capitalize on a large audience through a genuine and trustworthy voice.
Know Your Budget and Deliverables
With any marketing initiative, your brand should sit down and establish a budget and goal for the campaign. This is no different with Instagram influencer marketing. Brands should supply a detailed influencer brief that contains necessary information about the brand’s mission, goals for the campaign, and selling points. This should also include how much the influencer will make from partnering with you, what deliverables they will need to produce, and by when.
Choose a Relevant Influencer
Once your brand has decided to use Instagram influencer marketing tactics to your advantage, you need to find an influencer. However, relevance to your product or service is key! Here is a list of what to look for when searching for your next influencer partnership.
Brand Alignment: Does the influencer’s personal brand fit and align with your own? For example, when your brand is a health product, you should not be aligning with an influencer who is known for their partying. It is also crucial to evaluate an influencer’s mission, values, and previous online behavior to ensure they are a true representation of your brand.
Target Audience Reach: What is the influencer’s target audience and how big is their reach? Make sure you choose an influencer that has a previously established relationship with your target audience, so each dollar spent is worth your budget.
Passion For Your Brand: Are they already talking about your brand? Some beginner influencers mention their favorite products and services in their content organically to help build up their business. See if you can partner with someone who already has a natural love for your products and services.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Get Started on Your Instagram Influencer Campaign with Kraus Marketing
Are you ready to take your social media marketing game to the next level? Enhance your brand’s engagement, reach, and impact today with Kraus Marketing. Contact us to get started!