5 Essential SEO Analytics to Track Performance
SEO is the practice of increasing traffic to your website. SEO depends on three main aspects: Quality Traffic, Quantity of Traffic, and Organic Results. Each of these three aspects are fundamental to making your website more visible, boosting traffic, and ultimately converting website viewers into customers. In order to take advantage of your SEO benefits, you should be keeping track of these key analytics:
Conversion Rates
A conversion rate is the percentage of users that have interacted with your website. Knowing your conversion rate can be beneficial for marketers because it allows you to boost qualified leads and gauge the return on investment (ROI) of your website’s traffic.
Time on Page
Time on page analytics are exactly what they sound like, the amount of time spent on a webpage. Knowing the length of time that someone spends on your website can provide valuable insight on how your content and overall layout is performing.
Bounce Rate
Similarly to time on page, bounce rate measures how many people clicked on to a page, just to leave immediately. This metric can also provide insight as to why people are clicking off of your site. This may be due to a poorly designed website, irrelevant content, or excessive advertisements.
Pages per Visit
Oftentimes, it is the goal of the marketer to keep website visitors engaged. Pages per visit is a valuable metric that provides important information about how likely visitors are to click through the remaining pages on your website.
Search Traffic
Although ranking is one of the most valuable SEO metrics, having a high organic ranking isn’t enough. If your site is ranking highly but still has a low search traffic, this means that your site isn’t being selected by the searchers. Understanding your site’s search traffic can help marketers understand how effective their content is.
Each business is unique and has different goals when it comes to search engine advertising. If you’re looking to implement SEO into your marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!