Everyone understands the importance of being indexed near the top in a search engine results query. It requires the proper white hat tactics and an efficient strategy. SEO has the potential to positively cause a strategic impact on any organization that properly utilizes the tool.
- Lowers cost. Search engine optimization requires no direct spend to get to the number one spot. PPC on the other hand can cost upwards of $10 a click, thus impacting your digital media costs. Utilizing SEO in a strategic manner can reduce the costs associated with PPC and enable you to use that budget in another way.
- Strategic asset. Many people look towards search engines to help them find companies and products that will fulfill their needs. Any time that you are not surfaced means that your competition will most likely be gaining that business. Producing quality content that is rich in keywords, relevant information, and readable should be one of your top priorities. Updating your site frequently shows search engines that you have intelligent information for consumers to read and will index your site higher.
- Increase awareness. In strategic marketing plans, most companies list increasing awareness. SEO works to accomplish that goal. While it is not the only component necessary to increase awareness, it certainly is an integral part of your marketing efforts.
- Determine how successful other campaigns were. Let’s say your company was mentioned on a TV commercial or you handed out a lot of business cards at a networking event. One way that you can track the success of that form of contact is by tracking search traffic and direct visits. In addition, you should also monitor search behavior to determine if there are any marketing insights you can gather.
Are you curious about how to implement SEO strategies for your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.