With thousands of articles being released daily, it can be difficult for your content to be found. Google’s SERPs will only aggregate less than 10 organic results. Despite that, social media is the driving force behind link clicks to your site. We rounded up five ways to utilize evergreen content to help your SEO efforts.
Update
You don’t necessarily have to create new posts daily. Instead, check out your old content and update what you can. Promote and repurpose the content to increase its discoverability.
Audit
Now is the time to go through and review all of the content on your site. Is the information relevant? If the answer is no, it is okay to remove the post. Before you do so, set up 301 redirects to a page that is relevant.
Upgrade
Take note of what posts were supposed to drive increased clicks to your site, but didn’t reach your goal metric. Spend time revamping those posts with relevant keywords, updated trends, and eye-catching visuals.
Promote
Your site is likely filled with tons of evergreen content, blog pieces that are suitable for anytime of year, so take advantage of them! Use your social media platforms and newsletter to drive traffic to those posts.
Repurpose
Warning! Do not create duplicate posts on your site, Google will penalize you. Instead, update the older post with new, relevant information. You can also approach the post in a different way. For example, creating a podcast is an excellent way to reach an audience that does not have time to read your blog posts. Simply, have someone record your blog posts and create a podcast series.
If you want to maximize SEO, it is important to create thoughtful content. Kraus Marketing specializes in SEO and Social Media Marketing. To inquire about our services, call us at (973) 990-5742 or contact us at www.KrausMarketing.com.