The Future of SEO with Google Assistant, Home, and Amazon Echo

The Future of SEO with Google Assistant, Home, and Amazon Echo

The Future of SEO with Google Assistant, Home, and Amazon Echo 1024 575 Kraus Marketing

New devices such as Google Assistant, Home, and Amazon Echo are leading a few of us here at Kraus Marketing to wonder how this will affect SEO? If you are wondering the same thing, not to worry! We have got you covered with up-to-date information on the future of SEO with smart speaker devices.

  1. Understanding the devices. The first step towards figuring out if these devices will impact your SEO is to understand them. Most searches that the smart speaker devices handle are not pertinent to businesses. Instead, they are related to home tasks, playing music, booking appointments, and getting directions. As of right now, Google Home can answer a variety of questions, only two of which have any impact on the efforts of SEO specialists. The first is facts and information, where users can ask Google what they want to know. The second is local guide; users can search for places near them and receive more information on them.
  2. Become the featured snippet. The way Google Assistant and Home works is by providing the answer to a user’s query. It pulls from the top, featured snippet in the search result. Therefore, if you want your content to get read, aim to be at the top. This is not an easy feat and is never guaranteed.
  3. Mix promotional and informational content in your snippet. If your snippet is chosen by Google to be read for its smart speaker devices, congratulations. Make sure that the content is a mix of promotional and informational. After all, you have someone’s full attention.

Are you curious about best practice tips for SEO now that smart speaker devices are available? Kraus Marketing specializes in digital marketing, SEO, and PPC. We help companies located in the tri-state area create and implement successful SEO strategies. Please contact us today to learn more.

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