Bringing a Retail Marketing Campaign into the Digital Age
With a heavy shift towards digital marketing campaigns, more and more businesses realize that they too need to consider revamping their strategy. The sooner you are able to do so, the sooner you can see positive results!
A retailer that has been family-owned and operated for nearly half a century. They have won “Retailer of the Year” for their industry three times and counting and want to continue their success.
Before beginning their journey with Kraus Marketing, the majority of our client’s marketing spend was allocated to traditional, offline media. They needed help in bringing their campaigns into the digital age.
Our team executed a multi-channel marketing strategy that integrated our digital marketing services within the traditional methods the client was currently using. Since they had seen prior success with these traditional campaigns, we wanted to use them in tandem with digital. The overall campaign was comprised of print, radio, PPC, SEO, display, email, and social media – all sharing a consistent brand look and feel.
We helped our client achieve its best summer season ever. The jump they saw from adding digital strategy to their campaign was more than expected and encouraging to say the least.