The Kraus Solution
Before Kraus began the design and development of the new Horse Soldier Bourbon Whiskey e-commerce website, we needed to refresh and refine their branding. This also included a trip to Horse Soldier’s Urban Stillhouse in St. Petersburg, FL, for a photo and video shoot — a much-needed asset for this brand to bring their website to life.
During the branding phase, we worked closely with the Horse Soldier team to define their brand messaging and craft a brand style guide that reflected their unique story and values. When brought together, these elements ensured a cohesive and consistent look across all marketing collateral.
Once branding was refined, we designed and developed a user-friendly, aesthetically pleasing, and fully integrated Shopify e-commerce website. Kraus also assisted the client with website copywriting services to help showcase their brand voice and implement stronger on-page optimization.
We are excited to continue working with Horse Soldier Bourbon Whiskey as their brand continues to elevate!