Anthony & Sons Bakery was founded by Anthony Dattolo and his two sons, Baldo and Joseph, in 1984. Their delicious, Italian style baked goods began with a wholesale bakery in Denville, but has since expanded into Anthony & Sons Little Italy Bakery, Market & Café. You can find them at the site of the original location in Denville along with one in Succasunna.
Client Challenge The client was in need of branding that helped capture the warm vibe of a close Italian family while working to draw in new customers and appear more relevant. They also needed a way to showcase their foods and services at tradeshows and restaurant expos.
The Kraus Solution To go along with the new brand imagery and messaging, Kraus Marketing redesigned their existing logo to better showcase their presence in the food industry without graphically losing the sense of a family business. We also created a 20-page catalog of their delectable menu options and services alongside other tradeshow collateral that could be easily distributed.