USA Groups

USA Groups is a multi-industry leader delivering specialized services to commercial clients across tactical supply, structural steel, and HVAC/refrigeration sectors. With USA Supply, USA Structural, and USA HVAC Pro under its umbrella, the group is recognized for its commitment to quality, reliability, and innovation—serving industries where durability, precision, and performance are non-negotiable.

Client Challenge

USA Groups approached Kraus Marketing seeking a unified strategy to elevate the digital presence of their three brands—USA Supply, USA Structural, and USA HVAC Pro—each with distinct audiences and goals.
USA Supply aimed to position itself as a trusted provider of high-performance tactical, medical, and safety equipment for government agencies, correctional facilities, first responders, and defense contractors. USA Structural focused on reinforcing its reputation as a nationwide leader in structural steel platforms and modifications while expanding visibility among commercial building professionals. USA HVAC Pro sought to grow brand awareness and build trust with commercial clients by positioning itself as a reliable provider of HVAC and refrigeration services.
The challenge was creating tailored messaging for each brand while maintaining a cohesive and professional presence across all platforms.

The Kraus Solution

Kraus Marketing began with a strategic brand discovery, competitive research, and audience segmentation to shape a thoughtful creative direction. We then delivered a complete brand package—featuring a new logo, color palette, and style guide—that modernized the celebration’s visual identity while paying homage to its historical roots.

Kraus Marketing developed a tailored digital strategy for each USA Groups division to strengthen brand visibility, engagement, and credibility across their respective markets.

For USA Supply, we executed targeted digital ad campaigns promoting mission-critical products such as tactical gear, medical equipment, and facility supplies. These campaigns were designed to capture the attention of procurement professionals in government agencies, correctional facilities, first responder units, and defense sectors. Complementary blog content supported SEO goals and positioned the brand as a reliable, go-to supplier for institutional buyers.
USA Structural received a full website design with custom photo and video assets to highlight their expertise in steel fabrication, platform builds, and structural modifications. We supported this with organic and paid social media content crafted to engage commercial developers, engineers, and construction professionals seeking dependable structural solutions nationwide.

For USA HVAC Pro, we developed and managed a strategic content calendar focused on commercial HVAC and refrigeration services. Through educational blog posts and consistent social media updates, we helped position the brand as a trusted partner for building managers and commercial property stakeholders, highlighting their industry knowledge and service capabilities.

This integrated approach not only enhanced the digital presence of each brand but also unified USA Groups’ overall marketing voice while allowing each division to connect with its unique audience.