The Seeing Eye^®

A philanthropic organization founded in 1929, The Seeing Eye® is the world’s oldest existing guide dog school. They provide unmatched experience in breeding and training the very best guide dogs with the purpose of enhancing the independence, dignity, and self-confidence of the blind. They also take part in and support the research on canine health and development.

Client Challenge

The Seeing Eye® was in need of branding to draw awareness of their organization’s historic presence. They also required print materials for trade shows and to keep the community informed of their goals and practices.

The Kraus Solution

Kraus Marketing stepped in by developing new brand messaging and imagery that could be used on digital concepts and future collateral. We also held a photo shoot with the trainers and guide dogs, making sure to highlight that they raise German Shepherds unlike many programs of a similar nature. We then created an 11in x 5in tri-fold brochure to educate the general public, along with large banners, tablecloths, and other various items for trade shows.