Smolin

Since their inception in 1947, Smolin’s purpose has been clear—to offer more than just traditional accounting services. Their passion lies in crafting personalized financial and accounting solutions that cater uniquely to each client served. This dedication to delivering personalized attention and guidance has established them as a leading and revered CPA firm.

Client Challenge

Smolin was in need of a new website that stood the test of time and gave them a competitive edge in their industry. They were also in the midst of a rebrand, removing Lupin from their name, and becoming simply ‘Smolin.’

The Kraus Solution

Kraus Marketing got to work designing a modern, on-brand website with an extensive and thought out sitemap and intuitive navigation. As a larger site, it was critical to map out the pages ahead of time for design and SEO value—while ensuring ease of use for the user. We also offered copywriting services to ensure each page was optimized for search engines and contained clear messaging.

Additionally, Kraus Studios conducted a photo and video shoot for the client to create personalized assets for use on the website and in future marketing initiatives.