MPower Fitness

MPower Fitness Coaching is a personal training business created by Michelle Kraus, a NASM-Certified Personal Trainer. Michelle aims to empower clients to transform their negative beliefs and habits through fitness and mindful choices. She provides one-on-one or group training, stretching & mobility programs, running programs for beginners, and customized program design to ensure all clients make lasting changes that become a way of life.

Client Challenge

Michelle was looking for an agency that could help her brand her personal training business and help attract new clientele.
This included a name for her business, as well as a logo and brand guidelines that would make her clients feel confident and energized. From there, she needed a way to market her services

The Kraus Solution

Kraus Marketing got to work brainstorming naming concepts for Michelle who chose MPower Fitness Coaching—a name that resonates with her passion for coaching. Once a name was solidified, the team was able to craft a logo for the brand alongside powerful messaging:

Find Your Strength, Fuel Your Spirit
Transformative Workouts Designed to Empower & Inspire

We had a lot of fun with the branding, utilizing energetic colors with bold, sharp graphics inspired by the power of movement. It all translated beautifully into a website, where Michelle could showcase the fundamentals of her business, her values, and her service offerings to help book new clients.

Lastly, Kraus Studios filmed an engaging workout session with Michelle and several of her clients to showcase on the website and for her future marketing efforts. We look forward to where MPower Fitness Coaching will go!