Mayo Performing Arts Center
The Mayo Performing Arts Center (MPAC) is a premier cultural destination in New Jersey, bringing world-class performances and impactful arts education programs to the community, creating moments of inspiration, connection, and joy.
Client Challenge
MPAC needed a cohesive video content suite to better showcase the full scope of its offerings, from live performances to education programs, while creating assets that could flex across its website, social media, and promotional campaigns.
The challenge was to capture both the energy of live performance and the emotional impact of its education programs in a way that felt authentic, engaging, and adaptable across formats.
The Kraus Solution
Kraus Marketing’s in-house production team, Kraus Studios, led the creative direction, scriptwriting, production, and editing of a multi-video content suite designed to bring MPAC’s story to life through real experiences and voices.
Across two half-day shoots, our team captured interviews, Q&A sessions, and dynamic B-roll, focusing on moments of connection, creativity, and joy.
Key deliverables included:
- Homepage Overview Video (60–90s) with and without voiceover
- Education Programs Spotlight (60–90s) highlighting student and parent experiences
- Event Video (3 minutes) capturing the energy of live performances
- Short-form cutdowns (15–30s) for social and promotional use
- Banner and overview edits leveraging interviews, B-roll, and existing footage
The creative approach centered on human storytelling, showcasing students, families, and performers to reflect MPAC as a place where people come together to be inspired, entertained, and uplifted.
The final video suite equipped MPAC with a versatile, scalable set of assets to elevate its digital presence, bringing its performances, education programs, and community impact to life through authentic storytelling, while reinforcing its role as a cultural and educational hub where the arts create lasting connections.
