Employers Association of New Jersey

The Employers Association of New Jersey (EANJ) helps New Jersey employers build stronger workplaces and enhance employee wellness. They’re dedicated to empowering employers with expert guidance, impactful training, and reliable resources to foster thriving workplaces.

Client Challenge

EANJ needed to modernize its brand and digital presence to better reflect its value as a trusted resource for employers. The existing identity and website lacked clarity, while their messaging needed to more clearly communicate how they help employers navigate today’s workplace challenges with confidence.

The Kraus Solution

Kraus Marketing led a full brand and website transformation, beginning with a brand workshop to define audience segments, messaging, and positioning. This resulted in a unified platform anchored by “Your Trusted Resource for Employer Success,” with rotating extensions targeting workplace excellence, business growth, and HR solutions.

Our team refreshed the brand identity—from logo, color palette, and typography to imagery—developed SEO-driven website copy, and designed a modern, user-friendly website. We then launched a multi-channel strategy to drive awareness, engagement, and membership growth.

The new brand and digital strategy within one year drove strong performance across channels:

• 48K+ users and 67K+ sessions to the website
• Organic search and SEO content emerged as key traffic drivers, strengthening visibility and authority
• Social media drove 24% of users, expanding reach and engagement

Paid campaigns delivered efficient results:

• Facebook: 1.5M impressions, 10.9K clicks, $0.39 CPC
• LinkedIn: 316.5K impressions, 1.16% CTR, $1.20 CPC, outperforming industry benchmarks

High-performing pages, including membership, compliance resources, and training, reinforced EANJ’s role as a go-to employer resource, while emerging AI-driven traffic signals growing visibility in modern search behavior.

Together, this work established a scalable, performance-driven foundation that continues to support EANJ’s growth, visibility, and member engagement.