Logic Vapes

Logic, a US-based vape and e-cig brand subsidiary of parent company Japan Tobacco International, is one of the most popular electronic cigarette brands, marketing especially to adult vapers on-the-go with busy city lifestyles. Their primary products include simple-to-use devices and prefilled capsules and cartridges (device refills).

In particular, Logic is a proud favorite of New York adult vapers and consumers in the surrounding area. However, as of July 1, 2020, online sales of Logic products are prohibited in the State of New York. They are still available for purchase in retail stores in New York.

Client Challenge

Logic came to Kraus with the goal of boosting their brand recognition in a competitive space, driving website traffic, and increasing sales of products through email marketing, SEO-focused practices, and the creation of optimized articles and landing pages.

The Kraus Solution

To ensure Logic achieved their campaign goals, Kraus created monthly email campaigns to advertise promotions and deals, encourage of-age consumers to purchase products, and drive traffic to SEO articles and evergreen content.

Furthermore, our SEO articles and evergreen content served as educational tools for adult consumers, offering insights into Logic products, ongoing promotions, vape maintenance, FAQs, and the benefits of creating a Logic account.

These digital marketing endeavors have distinguished Logic in a competitive landscape, fueling remarkable growth since partnering with Kraus. The efficacy of SEO and email marketing is underscored by our impressive statistics, demonstrating that enduring marketing strategies can yield substantial dividends even within highly regulated sectors. As we continue refining our campaign, we are confident that our premium content and strategic approach will continue to add significant value to both the brand and its customer base.