La Casa de Salud

Serving communities throughout the Bronx and Queens, La Casa de Salud is a bilingual federally qualified health center dedicated to providing compassionate, culturally responsive healthcare services to individuals and families. Through a comprehensive healthcare model offering primary care, women’s health, pediatrics, dental, mental health services, HIV care, nutrition, substance use treatment, and more under one roof, La Casa de Salud remains committed to improving health equity, expanding access to quality care, and empowering patients through personalized, community-centered healthcare designed to support lifelong wellness.

Client Challenge

La Casa de Salud sought to increase awareness of its healthcare services throughout underserved communities in New York City while differentiating itself from traditional urgent care centers and walk-in clinics. Prior to partnering with Kraus Marketing, the organization experienced limited digital visibility and low website traffic, averaging roughly 300 users per month, and recognized the need for a cohesive digital strategy that better communicated its bilingual care, comprehensive healthcare services, and long-term commitment to patient wellness while supporting new patient growth and stronger community engagement.

The Kraus Solution

To support La Casa de Salud’s mission and long-term growth goals, the Kraus team developed a comprehensive digital marketing strategy focused on increasing awareness, educating patients on available healthcare services, and driving meaningful website engagement through social media marketing, advertising, SEO, and email campaigns.

Through a consistent social media presence across Facebook and Instagram, Kraus created educational, community-focused content highlighting La Casa de Salud’s bilingual healthcare services, preventative care initiatives, specialty programs, and patient-centered approach. Social advertising campaigns further expanded awareness throughout the Bronx and Queens, helping connect underserved populations with accessible healthcare resources and services available within their communities.

To strengthen online visibility, the Kraus team also implemented an ongoing SEO strategy supported by monthly blog content focused on healthcare access, wellness education, and preventative care, while monthly email marketing campaigns provided an additional touchpoint for patient engagement and community awareness.

Over the course of the campaign, the strategy drove meaningful growth across website traffic and engagement. The site attracted 23,000+ total users and 28,500+ sessions, including 9,000+ users from social media and 4,800+ from organic search. Monthly social media traffic grew from just 5 users pre-campaign to 750+, homepage traffic climbed from 190 to 1,000+ monthly users, and contact page visits rose from 83 to 400+.

We are proud to support La Casa de Salud’s mission of delivering equitable, compassionate healthcare while helping expand awareness and access to essential services throughout the communities they serve.