Building a smarter, more scalable digital presence for long-term impact.

Strategy In Action

About CRH

CRH is the leading provider of building materials and an essential partner for transportation and critical infrastructure projects, complex non-residential construction, and outdoor living solutions. An S&P 500 company listed on the New York Stock Exchange, CRH plays a critical role in delivering a more resilient built environment through its comprehensive portfolio of materials, products, and integrated solutions.

Client Challenges

CRH’s existing website structure had become outdated, limiting its ability to effectively communicate its expansive capabilities, brand portfolio, and industry leadership. Following the transition of its primary listing to the New York Stock Exchange, the company needed a digital presence that connected more clearly with a broader U.S. investor audience, one that felt modern, accessible, and aligned with CRH’s evolving position in the market. The challenge was to ensure the new site met best practices, improved user experience and accessibility, and supported evolving business goals while remaining competitive within the industry.

The Kraus Solution

Kraus Marketing conducted a comprehensive website audit, evaluating CRH’s existing digital presence, user experience, accessibility, and competitive landscape. These insights informed a strategic roadmap for a full website redesign, streamlining site architecture, refining the visual system, and sharpening messaging to create a more cohesive, intuitive experience. From sitemap refinement to homepage concept development, every recommendation was grounded in performance, scalability, and long-term growth.

Investor relations was a central focus. Kraus redesigned the IR experience to give investors clearer access to the information that matters most, reflecting CRH’s stature as an S&P 500 company and supporting its growing U.S. investor audience. Building on this foundation, the team also developed a fully optimized SEO strategy to enhance visibility and usability across the site.

Kraus also produced a suite of high-impact video assets, including corporate, infrastructure, and legacy storytelling content, to showcase CRH’s capabilities across key sectors. Additional support included Investor Day moodboards, sustainability graphics, branded animations, and event collateral.

Through an ongoing partnership, Kraus continues to support CRH with monthly website performance reporting insights, continuous brand portfolio updates, reinforcing consistency across all touchpoints and strengthening its position as an industry leader.