Kraus Marketing – 
Blue Knight Campaign

Kraus Marketing is a full-service digital marketing agency formed in 2008 that quickly became the agency of choice for small to midsize businesses in need of innovative marketing solutions. Over the years, we expanded our reach to include enterprise level companies. With key services including branding, web design, photo/video, and integrated digital marketing, Kraus is your all-in-one agency with offices in Morristown, NJ, Manhattan, NY, and Tampa, FL.

Kraus is an award-winning agency with acknowledgments from Inc 5000, NJBIZ Best Places to Work, American Inhouse Design, GDUSA, NJ Ad Club, and more.

Client Challenge

As a creative agency, we are always looking for new ways to market, well, ourselves! We wanted to do something fun and entertaining that also advertised our key service offerings.

The Kraus Solution

Video Production

With an in-house video production team, we decided to create our own commercial from scratch—scripting, storyboarding, location scouting, casting, and post-production included. We even utilized the team to make guest appearances throughout the commercial! We created a main 30-second commercial as well as supplementary skits to be used throughout an advertising campaign.

Landing Page Developement

Before we could begin any advertising efforts, we needed to develop a custom landing page where users would be directed to learn more about Kraus Marketing and our services. The page included the main commercial and side skits, as well as medieval-style copy to really set the scene.

CTV & Digital Advertising

Once the commercial and landing page were finalized, our in-house strategists ran 30-second CTV ads utilizing the main commercial and several of the skits, alongside a paid social media campaign on Facebook and LinkedIn.