Kaplen JCC on the Palisades

Kaplen JCC on the Palisades is a welcoming community hub in Tenafly, NJ, serving as a central point for Jewish life across generations. With 3,000+ members and over 750,000 annual visitors, it offers a wide range of programs, from fitness and aquatics to education, camps, and cultural experiences, designed to support the well-being of individuals and families at every stage of life.

Client Challenge

Kaplen JCC on the Palisades needed to increase visibility, engagement, and participation across a wide range of offerings, including membership, summer camps, youth programming, fundraising initiatives, and community events. With multiple audiences spanning different age groups, interests, and levels of familiarity, their marketing efforts required a more strategic, unified approach.

The organization aimed to generate higher-quality leads, improve search rankings, and drive measurable growth in membership sign-ups and event attendance, particularly for large-scale fundraising events like Rubin Run. At the same time, they needed to strengthen overall brand awareness and expand their digital reach to attract new audiences while re-engaging existing ones.

The Kraus Solution

Kraus Marketing developed and executed a full-funnel, integrated digital strategy designed to increase visibility, engagement, and conversion across Kaplen JCC on the Palisades’ key initiatives. By combining SEO, content development, paid media, and advanced audience targeting, our team created a cohesive ecosystem that supports both long-term growth and short-term campaign performance.

Connected TV campaigns introduced Kaplen JCC on the Palisades to new, highly targeted audiences while reinforcing messaging through strategic retargeting, driving over 66K impressions, reaching 27K+ households, and generating a 5% visit rate, with retargeting audiences achieving a 33% engagement rate. Notably, the membership page emerged as the #2 most visited page following CTV exposure, signaling strong intent from newly reached audiences.

Paid social campaigns leveraged video-first creative and audience segmentation to outperform industry benchmarks across membership, events, and seasonal programming. The shift to all-video not only drove top engagement but also established a new creative direction, contributing to 8,400+ sessions from event campaigns, 150+ qualified membership leads, and 13,000+ new users through social.

At the same time, SEO and content strategies strengthened organic visibility, driving over 58K sessions and contributing to significant year-over-year growth, including +20,000+ sessions and +22,000+ page views.

This multi-channel approach ensured consistent messaging across platforms while optimizing for how users discover, engage, and convert, resulting in measurable growth in membership interest, event participation, and overall brand awareness