Herban Creative

Herban Creative is a full-service cannabis marketing agency that helps brands cultivate a fresh strain of creativity in a highly regulated and competitive industry. As Kraus Marketing’s cannabis-specialist arm, Herban Creative offers branding, web design, copywriting, SEO, social media, email, and more—all tailored to stand out in the cannabis space.

Client Challenge

Herban Creative was built to serve a rapidly growing industry where competition is steep, regulations are complex, and creativity is key to standing out. They needed a strong brand identity, engaging digital presence, and results-driven campaigns to position themselves as a leading full-service cannabis marketing agency.

With goals spanning awareness, lead generation, and long-term growth, the challenge was to establish Herban Creative as a trusted partner for cannabis brands, while ensuring every touchpoint reflected fresh creativity and industry expertise.

The Kraus Solution

Kraus Marketing took a holistic approach, laying the foundation for Herban Creative’s identity and scaling into multi-channel campaigns:

Branding & Logo Design: Developed a bold, modern look that reflects the agency’s cannabis expertise and creative edge.
Website Design & Copywriting: Built a sleek, user-friendly site optimized for SEO and conversions, with compelling copy that highlights services and industry specialization.
SEO & Content Marketing: Published consistent blog content to establish authority in cannabis marketing, leading to top-ranking pages and long-term organic visibility.
Social Media Campaigns (Organic & Paid): Crafted engaging posts and targeted ads to build community, educate audiences, and capture qualified leads.
Email Marketing: Deployed newsletters and campaigns to nurture prospects and keep audiences connected.

From Sept. 2023 – Sept. 2025, these combined efforts led to:

1,354,760 organic impressions on Google Search
Top landing pages being blog-driven content and services pages, showcasing the impact of a strong SEO strategy

Today, Herban Creative continues to expand its reach as a go-to agency for cannabis brands, with Kraus Marketing powering its ongoing growth.