Turtle + The Wolf

Turtle + The Wolf is a beloved neighborhood restaurant located in Upper Montclair, New Jersey. Known for its seasonal menus, wood-fired cooking, and inviting atmosphere, the restaurant offers a contemporary take on comfort food that blends refined techniques with familial warmth. Their passion for honest, high-quality ingredients and community-centered hospitality has earned them a loyal following.

Client Challenge

Turtle + The Wolf needed a website that better reflected the elevated yet approachable essence of their brand. Their previous site lacked the polish and personality that guests experienced in person, from the food to the space to the service. Additionally, the copy needed a refresh to better communicate the restaurant’s unique philosophy and create a seamless user experience that guided potential guests to book a table, browse menus, and learn about private dining opportunities.

The Kraus Solution

Kraus Marketing worked closely with Turtle + The Wolf to develop a modern, visually rich website that captured the restaurant’s personality and culinary ethos. Through a custom redesign, we introduced a clean, responsive layout with intuitive navigation and impactful imagery that spotlighted their food, space, and story.

Our team also crafted refined yet inviting copy across the site, emphasizing their farm-to-table values, chef-driven approach, and strong community ties. Each section was written to reflect the voice of a local favorite with big-city quality, helping visitors quickly understand what makes Turtle + The Wolf a standout dining experience.

The final result is a digital presence that mirrors the warmth, quality, and creativity guests experience from the moment they step through the door.