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Zany Bites emerged into the competitive landscape of snack foods with a bold perspective and an ambitious goal: to revolutionize how we think about snacking. Founded by a group of passionate food innovators, Zany Bites is a startup that creates unique, flavorful, and zesty snack options for the health-conscious consumer. With a commitment to quality ingredients, memorable flavors, and a quirky brand personality, Zany Bites aims to become a household name for those seeking snacks as fun as they are satisfying.
Client Challenge
Michelle was looking for an agency that could help her brand her personal training business and help attract new clientele.
This included a name for her business, as well as a logo and brand guidelines that would make her clients feel confident and energized. From there, she needed a way to market her services
The Kraus Solution
Kraus Marketing got to work brainstorming naming concepts for Michelle who chose MPower Fitness Coaching—a name that resonates with her passion for coaching. Once a name was solidified, the team was able to craft a logo for the brand alongside powerful messaging:
Find Your Strength, Fuel Your Spirit
Transformative Workouts Designed to Empower & Inspire
We had a lot of fun with the branding, utilizing energetic colors with bold, sharp graphics inspired by the power of movement. It all translated beautifully into a website, where Michelle could showcase the fundamentals of her business, her values, and her service offerings to help book new clients.
Lastly, Kraus Studios filmed an engaging workout session with Michelle and several of her clients to showcase on the website and for her future marketing efforts. We look forward to where MPower Fitness Coaching will go!
For Placement Only
