The Kraus Solution
To meet Crystal Plaza’s needs, the Kraus Marketing team created a strategy to leverage the power of TikTok and create content that would inspire viewers to plan their wedding or special event at the venue.
By using popular sounds and trends, we created high-quality TikTok videos that made them relevant to their clients and industry.
In addition, we also crafted an advertising strategy utilizing Spark Ads to create highly engaging page posts within the client’s local target audience.
Within three months of beginning the campaign, from August 2022 to October 2022, we created six TikTok videos and were able to exceed Crystal Plaza’s goals:
- Increase Recognition & Awareness: generated 310,986 impressions and 1,691 profile visits
- Increase Engagement: 5,894 engagements, resulting in 62 followers, 15 comments, and 53 shares
- Drive Conversions: 1,224 ad clicks, generating 10+ lead calls
As an ongoing client with us, we’re excited to see our TikTok campaign continue to boost brand awareness, recognition, and engagement and, most importantly, drive quality leads.