Accudraft Finishing Systems
Accudraft is a leading paint booth manufacturer servicing the automotive, truck, aerospace, industrial, and train and rail industries. They provide high performing, high quality finishing systems to clients, as well as installation, repair, and maintenance services.
Client Challenge
Accudraft was founded in 1977 and has since evolved their business to meet client and industry needs. While their products and services remain best-in-class, they needed help bringing their digital presence to modern day while preserving their decades of brand recognition.
The Kraus Solution
To meet Accudraft’s needs, the Kraus Marketing team provided them with a refreshed logo redesign as well as website optimization led by heatmapping data. The new website design enhances user experience through updated content, intuitive navigation, and modern capabilities.
At the same time, we started an integrated digital marketing campaign, including SEO, social media marketing, PPC, and email marketing.
During the first year of the campaign, from June 2020 to June 2021, we were able to exceed Accudraft’s goals:
- Increase Organic SEO Ranking: Search impressions increased by 283%, or from 518K to 1.22M
- Drive Website Traffic: Website traffic increased by over 30%
- Increase Quality Website Leads: Online contact form submissions increased by a total of 11.92%, from all channel sources
- Generate PPC Leads: PPC saw a total of 380 conversions, including calls, website visits, online contact form submissions, and directions to location
- Increase Social Media Following: Facebook, Instagram, and LinkedIn saw 3,483, 701, and 216 new followers, respectively
- Create and Maintain Brand Recognition: The “Accudraft” brand name was a top search query for the organic and paid search campaigns
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Brand Recognition
We created and maintained brand recognition for Accudraft. The “Accudraft” brand name was a top search query for the organic and paid search campaigns due to our efforts.
Increase Organic SEO Ranking
Search Impressions increased by:
Drive Website Traffic
Website traffic increased by over
Kraus Marketing is a one stop shop! They have overhauled our website and taken care of our social media posting for the last year and we couldn’t be happier! They have made a great difference in the bounce rate of our site, and we have had more leads than ever. Thank you, Kraus!”
Lorena M., CFO of Accudraft Finishing Systems
Heat Mapping
We heat mapped Accudraft’s website for conversion optimization and to create a strategy when re-designing their website to improve overall traffic and reduce bounce rate
Increase Quality Website Leads
Online contact form submissions increased by
a total of:
Generate PPC Leads
PPC saw an increase in conversions
that totaled:
Site Redesign
For Placement Only
Increase Social Media Following
New followers per platform:
Conclusion
As an on-going client with us, we’re excited to see our campaign continue to meet goals, including driving website traffic and producing quality leads.
