Unlike Google’s new logo, Verizon’s new logo seems to be lacking… everything.
The new logo was created by the design firm Pentagram and according to Verizon, the updated logo is a “visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy.”
Earlier in the year, Verizon changed its agency business to Wieden & Kennedy so rebranding themselves and updating the logo makes perfect sense. From Michael Bierut, a partner in the NYC office of Pentagram said “It [the logo] isn’t intended to be clever or flashy. It’s really supposed to acknowledge its role as being ubiquitous as a kind of brand with a big footprint and one that isn’t trying to add to the visual noise around us.”
Verizon’s new logo was supposed to just be a modern feel of the old logo. It also, took after Google, with the ability to scale easily. The problem that we see with the logo here is that it’s just lacking, well everything. We aren’t going to say that a 4-year-old could have done it but it does look like it could have been made in Microsoft Word.
The team here at Kraus Marketing all pretty much had the same reaction. No one loves it, we want the old logo back and well Verizon definitely missed the mark on this one. As a graphic design firm, we understand the attempt on what they were going for. Modernize the logo and make it able to scale for the mobile age. We just don’t love it.
When rebranding, the brand is supposed to invoke an emotion and get people talking about you. Verizon definitely achieved that just not in the manner they were hoping for. What did you think of the new logo? What does their new corporate identity say to you?
Here at Kraus Marketing, we specialize in creating powerful messaging and strong logos for our clients. We strive to create dynamic logos that stand out from our clients competitors. To learn more about the services we offer, contact us at www.KrausMarketing.com or call us at (973) 998-5742.