How social media and SEO help create better overall content.

Social media has become a powerhouse in the world of branding. By creating different social media accounts for your company, it builds not only the brand image but also creates many SEO benefits as well. There are two main ways to use them together- building your social media brand for SEO and leveraging relationships through social media.

Your Social Media Presence

Improving your social media presence is something that can have a positive effect on your SEO. Webpages are far more likely to link a page if the site is one they know and trust. Having an active social media presence creates a source of credibility for your company. Social media should be used to impress customers and build a following, which ultimately can build links. The internet and social media has created an easier connection between customers and a company that had never existed before. Most customers use this method to complain about a company or ask questions about a product. If your company responds to a complaint relatively quickly, it builds the customer satisfaction and creates SEO success. Twitter is a prominent platform that companies use because it’s quick and easy to have a two-way dialogue between the customer and company. The more replies, retweets and favorites you get on posts, the more your brand is placed in front of people and increases the possibility of getting links.

Building relationships and brand ambassadors

The other way social media can help build SEO is the fact that it can build relationships with your customers. Focusing on building relationships and connecting with more people is something that is very important for your company. The goal is to build up specific platforms that are the most relevant to your company and connect with various users through commenting and responding to different posts through liking them. There are a few ways to build these genuine connections between you and your customers. One way is to use ego bait. This is when you mention a specific person or account in a post to get them to see who you are.

Another way you can do this is to ask for contributors to your social media accounts. By reaching out to bloggers or others on various platforms, it not only gets your name out there but it could also result in asking for a link to your page on their blog. This will put you in front of new people. And, if that relationship goes well, you could create collaborated content together and post it to your pages and theirs, thus increasing your views and your webpage’s traffic.

The final method is by directly asking for feedback and comments on your posts. This way, if there is a comment you really love, you can feature that comment and then let the commenter know how much you liked it.

Overall, one of the main methods to creating an effective SEO is having strong social media accounts and being extremely active on them. Establishing relationships and a strong brand is the best way to utilize social media to its full potential, which not only looks good for you on the social media side but also with regard to SEO.

Need help connecting your SEO with your SMM? Kraus Marketing is a marketing company servicing businesses in the NJ & NYC area that specializes in SEO and Social Media Marketing. To inquire about our services, call us at (973) 990-5742 or contact us at www.KrausMarketing.com.