Kraus Marketing Launches CRM Services, Expanding Its End-to-End Marketing and Sales Capabilities
New CRM strategy, implementation, and optimization services connect front-end demand generation with back-end sales and business development operations.
MORRISTOWN, N.J., September 9, 2026 – Kraus Marketing today announced the launch of CRM strategy, consulting, implementation, and optimization services, expanding the agency’s work from front-end marketing and lead generation into the back-end systems that support sales and business development. The offering gives businesses one partner to connect websites, campaigns, lead capture, CRM infrastructure, pipeline management, automation, and reporting.
Kraus Marketing has helped businesses strengthen their brands, build their digital presence, and generate opportunities through websites, advertising, email marketing, and integrated campaigns. With the addition of CRM services, Kraus can now support the systems, workflows, reporting, and team adoption needed to move those opportunities through the sales pipeline.
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Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Kraus developed the offering after seeing businesses manage marketing and CRM through separate partners. That split can slow implementation, weaken data continuity, and create gaps between lead generation and sales follow-up. Bringing those functions together creates a more consistent process from the first interaction through conversion and ongoing client development.
“For years, we have helped clients generate demand through their brand, website, and marketing,” said Nick Kraus, Founder and CEO of Kraus Marketing. “CRM services allow us to carry that work through the sales process. One team can now connect where a lead comes from, who owns the next step, how the opportunity progresses, and what ultimately contributes to revenue.”
As a HubSpot Solutions Partner, Kraus Marketing provides HubSpot CRM consulting and implementation services tailored to each organization’s sales process, marketing strategy, team structure, and reporting needs. Services include CRM discovery and strategy, portal configuration, data and pipeline structure, website and lead-capture integrations, workflow automation, lead routing, reporting, testing, training, and ongoing optimization.
Kraus can assist businesses implementing HubSpot for the first time, improving an existing portal, or connecting a CRM to a new or existing website. HubSpot is a primary focus of the offering, but the agency can also provide CRM strategy and support for platforms including Salesforce and Microsoft Dynamics 365, based on each organization’s technology, sales process, and operational requirements.
A well-designed CRM gives marketing, sales, business development, and leadership teams a shared view of prospect and client activity. That foundation can improve productivity, strengthen pipeline tracking, surface cross-selling opportunities, and reduce manual work, duplicated effort, and lost leads. It can also provide clearer visibility into which marketing activities are contributing to qualified opportunities.
For current Kraus Marketing clients, CRM services can be integrated with website development, digital advertising, email marketing, content strategy, and other lead-generation initiatives. Businesses may also engage Kraus specifically to implement, organize, or improve their CRM infrastructure.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
The launch extends Kraus Marketing’s full-service model across the complete lead and sales journey. Clients can now work with one team across brand strategy, website development, demand generation, lead capture, CRM infrastructure, sales workflows, and reporting.
“This is a natural extension of how we already work,” Kraus added. “We can help clients generate demand, build the systems that manage it, and give their teams a clearer path from the first interaction through conversion and continued client growth.”
To learn more about Kraus Marketing’s HubSpot CRM consulting and implementation services, visit krausgroupmarketing.com/digital-marketing/hubspot-crm/.
About Kraus Marketing
Kraus Marketing is a full-service agency providing brand strategy, website design and development, digital marketing, video and photography, and CRM services. By connecting strategy, creative, technology, and execution, Kraus supports businesses across marketing, sales, and business development.