Are you using the right keywords?
Keywords are a vital part to getting your business found online. It is also hard to find the right keywords to use when publishing your content. Here are a few tips for how to choose keywords for your brand’s online content.
1. Start Generic
There are a few broad, generic terms that your target audience thinks of when thinking about your business or industry. These market-defining keywords aren’t always the best way to help you rank over others in your industry, but they’re vital to include. They are the most used broad terms that your audience is going to type into the search bar. If a couple is looking for a new couch, they’re going to type “couches” into their search bar. Make sure you have all the broad bases covered. Sometimes it’s hard to think simply.
2. Define Your Audience
How does the target market define itself? When coming up with keywords for your content remember to include customer-defining keywords. If you’re looking for a piece of clothing that perfectly defines your style, what would you type into the search bar? Think like one of your customers when coming up with these keywords. Remember that how you define your target market may be different from how they define themselves. You may have to research a bit to find more specific ways they define themselves.
3. Get More Specific
What is your brand all about? If you were given an endless bank of words to choose from, how specifically could you describe it? When it comes to coming up with keywords for your brand or product you can use more specific keywords. If you’re selling couches, use keywords like “leather couches,” “sofas,” “loveseats,” “sectional,” and so on. The more specific you get, the more niche group you will appear to. If your target audience is very specific, then have your keywords be very precise as well.
4. Research What Others Think of You
How do others define your brand? What do they think when they hear your name? Research both what people are saying about your brand and your competing brands to see how you are portrayed in the media, in reviews and other places online. Studying the competition will not only help you get a feel of what they’re offering, but it will also help you see from an outsider’s position how your brand might be portrayed to others. Then you can come up with other keywords for your content based on an outsider’s opinion.
5. Think Vertically
Who are your wholesalers? Who are your suppliers? Which small businesses do you sell to? These are all parts of your brand that you probably forget about when creating keywords. They too important for you to forget! Use related keywords that have a vertical connection to your brand. This will help get your brand noticed in different but relatable searches and could help build your brand’s community.
6. Remember Your Roots
It is very important to use geotargeted keywords based on where your business is located. This is especially true for local businesses. Create some keywords based on where you are and where your target audience is. Yes, include the town and state your business is located in. Also include neighboring area or areas around the country that have similar features as your area does. Is your business located in a hipster town in northern New Jersey? Look for some other areas that describe themselves the same way. You’ll be able to get the attention of other potential target customers and keep building that community.
Keywords are a vital part to SEO. They help people find your brand. It may not always be easier to find the right keywords to use, but using these tips will give you multiple keyword ideas. In addition to SEO, also remember to keep up with your brand’s social media accounts to better build your brand.
Need help with your content’s keywords? Kraus Marketing is a marketing company servicing businesses in the NJ & NY area that specializes in SEO and Social Media Marketing. To inquire about our services, call us at (973) 990-5742 or contact us at www.KrausMarketing.com.